Pregnancy A Delicate Period Of Time For The Baby Essay

Pregnancy is a very delicate period of time for the pregnant woman and her child. There are several factors that can interfere with the wellbeing of the baby before and after birth, and the pregnant woman. Although there are several structures and organs that protect the unborn baby, the mother needs to be careful during gestation, to protect the baby. One of the most important structures that support the embryo and fetus is the placenta. Besides its role metabolic, endocrine and immunologic functions, it is the connection between the mother and the fetus. The placenta is the organ responsible for the exchange of nourishment, oxygen and waste between them (London, Ladewig, Ball, Bindler Cowen, 2011, p. 72). However, besides transporting the essential substances for the baby’s life, the placenta can also transport substances that can potentially harm it. Teratogen is the name for everything that, besides genetic abnormalities, can negatively affect the embryo or fetus includin g medications, illegal and legal drugs, viruses, bacteria, maternal antibodies, pollution, and radiation (Belsky, 2013, 50). The effects of teratogens vary according to the gestational stage of exposure, and frequency and duration of exposure. In early pregnancy or embryonic stage is the most vulnerable time of pregnancy. During this first stage of pregnancy, teratogens may inhibit implantation or lead to major structural malformation because this is when they form (Belsky, 2013, 50). The frequency andShow MoreRelatedIs Abortion The Stop Of Pregnant And Parenting?918 Words   |  4 Pages Is Abortion Allowed Abortion is the stop of pregnant and parenting. Nowadays, abortion becomes more and more common to avoid pregnancy by pills or clinic because of the advancement of technology. Some women choose abortion by their selves, but others by their boyfriends or husbands, families, and the society. What if women want the babies, but their family members do not or cannot? The borders between the opportunity for new lives and the responsibilities of parents becomes a question aboutRead MoreRelationship Between Mother And The Womb946 Words   |  4 Pagesthe womb is a delicate one. The two are interconnected, and therefore it is the women’s job to keep the baby healthy. Usually this involves refraining from drinking, quitting smoking, and staying away from certain types of foods. But what if keeping the baby healthy meant maintaining positive and stress-free emotions? Studies and research by scientists suggest that increased and prolonged stress and anxiety can not only affect the development of the fetus, but the life of the baby after it has beenRead MoreThe Dilemma of a Pregnant Teenage In the world of today, one of the most predominant controversies,1000 Words   |  4 Pagesdecades is ‘Teenage Pregnancy’. Teenage pregnancy, affects different aspects of life, the newborn, mother and family of the teenagers involved. Few people believe that the society should be reprimanded. But I believe the society, should not take all the blame. In spite of societal blames, teens having unprotected/protected sex and getting pregnant are personal decisions. There is just a little that any society can do to avert such activities. In today’s world teenage pregnancy could be precluded andRead MoreShould Abortion Be A Woman Right1244 Words   |  5 Pagesfirst three months in all states by the Supreme Court. The decision of a woman to terminate their pregnancy is inside the right of privacy which gives the right to terminate their pregnancy during the first three months. There are some serious consequences when an abortion is performed which are needed to have in mind. There are cases where the abortion is an option if the fetus is coming with a delicate disease or put the mother in imminent danger that it is either provoke by the mother or a geneticRead MoreShould Medical Abortion Be Legal? Essay1555 Words   |  7 Pagesthere is medical abortion and there’s surgical abortion. Medical abortion happens to take place in the earlier weeks of pregnancy, from 4 to 9 weeks of pregnancy. Medical abortions are done by a combination of medications that will terminate the pregnancy, which will cause the uterus lining to shed. First, the woman must take the first medication orally that will stop the pregnancy from growing. Around three days after the first medication, the patient will then place another medication into theirRead MoreAdoption Is A Better Choice1330 Words   |  6 Pages When women are faced with an unplanned or unwanted pregnancy, there are many options for them. Most of their options are not straight forward or easy to see. Some mothers decide to keep their child while others feel that adoption or abortion is the better choice for both themselves and the unborn child. In the United States, nearly one in four pregnancies end in abortion. Adoption is a better choice because it is just the beginning for a life. According to the blog, Our Bodies Ourselves, the firstRead MorePrenatal Screening And Prenatal Development1385 Words   |  6 Pagesall living beings have shared a common trait since their conception, prenatal development. Prenatal development can easily be categorized as a fascinating period of great anatomical and physiological progress. Yet, as time progresses and the wonders of medical technology advance at a limitless pace, such a time has recently been viewed as a period of constant and profound examinations for unborn infants. The term, prenatal examinations, can be divided into the three categories of prenatal screeningsRead MoreIs Abortion A Bad Thing? Essay1488 Words   |  6 Pagesbelieve abortion isn’t good, but it might be the safest way to go. In addition more than 750,000 teenagers become pregnant every year. These young girls clearly have no idea how to take care of themselves, so to think they would have to take care of a baby is insane. We believe that teen age girls who want to get an abortion have every right to without parental consent. Whether a young girl is 16 or 21 they should know what they are doing and getting themselves into the minute they get pregnant. FurthermoreRead MoreThe Care Quality Commission For Women998 Words   |  4 Pagescare (The Care Quality Commission, 2013). This assignment will evaluate the care provided to an individual woman, her baby and her family by a student midwife utilising the model of care known as case load midwifery, also known as case-loading. It will focus on the advantages and disadvantages of case loading and provide a short history of the subject. The care of the woman, baby and her family will be examined. In order to adhere to the Nursing and Midwifery Council (NMC), (2015) and to maintainRead MoreTeenage Pregnancy Research Paper1865 Words   |  8 PagesganZila Arias 19 May 2011 Mod. 16-18 Research Paper-Rough Draft Adolescent Pregnancy, also known as Teenage Pregnancy, is the period where teenage girls are at a stage where their mind is a bit undeveloped and carry around a fetus in their uterus. Did you know that the U.S. has the highest teen pregnancy rate in the industrialized world? It’s strictly because when you’re in your teenage years, it’s the time to have fun, you’re worry-free, and your living life to the fullest. However, several

The South Carolina Pre Revolutionary Stono Rebellion

The South Carolina pre-revolutionary Stono Rebellion led to many different forms of reactions from the people in colonial South Carolina. It can be characterized as that of a further dark future for the slaves, while creating more fear and discontent for the white citizens of the area. The revolts output created attitudes that led to the American revolution for whites, while creating the harsh and negative attitudes displayed toward blacks which we still see today. The repercussions created a greater sense of fear for Africans among the white population in Southeastern North America, one which necessitated a means for controlling what they believed to be a dangerous people. The revolt also showed the whites sense for blaming others for the uprising among the slaves, as multiple Spanish men are claimed to have incited the slaves to rise up and kill to gain their freedom in Florida. The Stono Rebellion took place in South Carolina in 1739. Named after the Stono River, near where many o f the whites were killed, the event happened on September 9th, with various reports differing on how long those in the revolt remained at large. The revolt consisted of slaves breaking away from their bondage, taking up arms and joining those in the cause. The rebellion resulted in the deaths of men, women, and children on various properties destroyed by the revolting slaves. The beginning of the uprising, and the motives which sprouted the event are mired with controversy. In ColonelShow MoreRelatedEssay Race and Political Power in the Pre-Civil War Period1936 Words   |  8 PagesRace and Political Power in the Pre-Civil War Period How did race translate itself into political power during this period, and how did Blacks attempt to combat that power. Racism has been the most provocative topic in American history; it has seemed to transcend other struggles, and fester its way into almost every facet of American culture. It has grown like weeds in an unattended garden in to the ideology of America. Politicians use it as a tool for reelection, corporations use it as a way

A Case Study on Social Marketing

Question: Discuss about the Case Study on Social Marketing. Answer: Introduction Social marketing or Cause related marketing is one of the contemporary forms of marketing which has played a revolutionary role in creating awareness on certain important issues. There are different kinds of cause related marketing like the Qantas initiative to donate loose change to UNICEF, Coles involvement with Cancer Council Australia. RSPCA is a community based charity and an independent nongovernmental organisation that provide animal care and protection to animals. The organisation is determined to save animals from their agony and provide them excellent service which will help them to stay healthy and happy (de Bruyn, 2012). The organisation has already built 40 shelters and employs around 1000 employees all around the Australia. Its main objective is to prevent cruelty of animals. It has around 500,000 supporters and operates with a yearly budget over one billion. The present study will encapsulate the discussion of the possible marketing strategy taken up by the organisations RSPCA and WWF. It will take an opportunity to discuss the possible marketing mix of these organisations for the creation of awareness on animal protection and animal adoption (Mornement et al., 2010). The present study will discuss the 4Ps of marketing. The study will discuss about product, price, place and promotion of the organisations taken into account. It will also analyse the target market for the organisations RSPCA and WWF. 4Ps of Marketing for the Organisations Definition of Product, Core Benefit, Augmented and Expected Product The tangible services and benefits that is in offer by the different companies in the market is termed as product. Both the companies are non profit seeking entities with social work commitments. RSPCA Australia is proactively working with the farming sector in Australia in order to create a positive impact on the lives of the farm animals by creating an environment which will supplement their behavioral and physiological needs (White, 2007). The main product which is provided by RSPCA Australia is for making provisions of upgraded staying condition for domesticated animals through organizing of campaigns and events at the national level with regard to animal welfare promotion in alliance with the government of Australia and different bodies of the industrial sector (Adopt A Pet, 2016). The issue of prevention of animal cruelty has been promoted by the organization through its involvement in their Adopt a Pet Campaign. The Main product of RSPCA is to promote the awareness among peopl e to protect animals. Even though the product is not common and needed for daily households but the organisation has been effective in developing a strong awareness about the creation of awareness to protect animals all across Australia. On the other hand, WWF Australia has been instrumental in protection and conservation of the environment as well as the territory of wild animals in the country. There has been a proactive involvement from the organization towards ensuring the survival of species of animals that have been considered endangered and hence the campaign of Adopt an Animal has been undertaken to aid protection of the species and also prevent them from being extinct in the distant future (Donate to WWF-Australia, 2016). The WWF has been effective in promoting awareness among the society to continue adopting any kind of wildlife animal and also encourage people to donate for the conservation of wildlife, species, oceans et cetera. In the contemporary world with many people having increased awareness this becomes extremely important to create that need to preserve the environment as well as the species that are considered endangered. Price Definition, Initial Cost, Ongoing Cost The cost of the services and products that are being offered by several organizations in the marketplace is termed as price. Both the forms of donation in the manner of onetime payment and a monthly disbursal are offered by the organisations in support of the cause of welfare to the animal species. RSPCA Australia offers their supporters to make a one-off donation or a monthly regular donation to their cause and the interested individuals have the opportunity to contribute according to their convenience (O'Haire, 2009). For every $200 which is donated to the organisation, RSPCA Australia provides care and assistance to those wildlife species which are on the brink of extinction and for every $100 contributed to the organisation, RSPCA Australia works to prevent cruelty to animals (Phillips, 2005). Emergency vet services are being provided for animals that have been exposed to cruelty and are in urgent need of care and for every $50 contributed to the organisation, prosecution and jus tice is provided by RSPCA to the offenders and the victims of animal cruelty respectively (de Bruyn, 2012). RSPCA is a charity organisation and doesnt directly cost anything to the aware people. But it has a wonderful planning that urges people to contribute towards an honest and good issue. The company uses an economy pricing and people can start contributing a mere $50 to encourage the people to work. In the same way, WWF Australia encourages the normal population to participate in their ongoing conservation activities by donating money for their cause and interested individuals have the option of selecting from a range of amounts ($50, $100, $150, $200, $500, etc.) according to their convenience (Gross, 2016). These funding secure the protection of Australian wild life in their natural environment. WWF is tad different from RSPCA in pricing. The organisation has focused on developing its pricing strategy based on value based pricing. It could be said that the value based pricing mainly considers the value of the product. Adopting a tiger cub or a polar bear might cost higher that adopting a Chihuahua or a pug (Bulbeck, 2012). Place/Distribution Definition, how can the Products and Services be Obtained by the Customers Place plays a vital role in determining the overall success of an organisation and it essentially denotes the location of the organisation and the delivery channels through which the products and services offered by an organisation could be accessed by the customers in the market (Zineldin Philipson, 2007). Both RSPCA Australia and WWF Australia being nonprofit seeking entities with social work commitments, has no physical market presence in form of stores. The customers thus can have access through their respective websites for making contributions in form of donations for appealing causes that they consider worthwhile to be supported (Duckworth, 2009). The online platforms of both the entities serve as a means to provide information about their activities with regard to measures of animal welfare and its subsequent implementation in the form of illustrations and pictorial descriptions. This has enabled RSPCA Australia to attract animal welfare funding thus enabling WWF Australia i n protecting the environment conducive for conservation of wild animals (Mellor, 2013). Definition of Promotion and how the Consumers are Made aware Regarding the Activities Undertaken by Both the Organisations in the Market Promotion is one of the most vital activities of an organisation and it essentially involves spreading consumer awareness regarding the products and services which are being offered by them in the market ( Resnick et al, 2016). Both RSPCA Australia and WWF Australia being non-profit seeking organizations, does not provide any services or products to their customers. Both the organisations have active involvement in the arena of welfare of animals and they are proactive in promoting their programs on the platforms of social media like Facebook and on their dedicated online platforms (Elliott et al. 2010). It enables in attracting individual attention in the lookout for pet adoption so that an environment of love and care can be offered to the animals during the period of their growth (Duckworth, 2009). The promotions play a vital role in helping WWF Australia to generate public awareness regarding environmental conservation and in protecting the natural habitat of wild animals and enables the organisation to engage with their donors and supporters in an effective manner (Dhakal, 2014). The organisation will be able to attract interested individuals who are looking out for wild animal adoption with the help of their promotional campaign and this would help them to in protecting the species that is in probable danger of being extinct (Donate to WWF-Australia, 2016). Justifying the Target Market The target market for RSPCA Australia are the people who are compassionate towards animal welfare and are willing to contribute financially towards providing care and protection to pet animals who have been victims of abuse (O'Haire, 2009). The RSPCA has an undifferentiated marketing strategy to target its market. The organisation targets those segments which are interested about conserving and eliminating cruelty against animals. It communicates with all the pet homes and organisations to collaborate and invite that database who are interested in safeguarding and protecting animals (Donate to WWF-Australia, 2016). A mix of demographics and psychographical strategy is used by the organisation. The target market in case of WWF Australia is the people or individuals who are aware about environmental conservation and protecting the natural habitat of wild animals that are on the brink of extinction (McDonald, 2016). The organisation is trying to build up consumer awareness regarding wildlife conservation with the help of the Adopt an Animal campaign and they are encouraging more people to adopt an animal in their homes and provide them with the necessary care and supervision which will help in ensuring their survival in this world (Dhakal, 2014). The World Wildlife Fund mainly invites people who are willing to adopt wild animals and hence the people who have strong financial backup with compassionate mindset would be approached. The Targeting strategy of WWF is mainly based on psychographics where the people are analysed based on their behavior and motivation, emotions and awareness (Hoffmann et al. 2010). Conclusion Both RSPCA and WWF have done a good job over the years in their domain. The organisations have highly emphasised on 4Ps of marketing in order to convey their motives and have been able to do that with the help of the effective marketing mix. Both the organisations have products that can encourage people to contribute to the interest of the environment and could motivate people to adopt and donate for the health and safety of wildlife and animals. The pricing strategy has been held very well by both the companies allowing the interested people to take part in it. Promotions of the company could be developed with better mass movement programs and effective online awareness creation programs which is likely to contribute to the overall achievement of the missions and visions of both RSPCA and WWF. The organisations have a very different strategy in targeting their market which is suitable to their operations. When the RSPCA focuses on the mix of demographics and psychographics and an un differentiated marketing to attract the consumers then WWF is more focused on targeting segments based on psychographics which suits their need. Overall it could be said that both the organisations have well to create awareness about wildlife conservation and eliminating cruelty on animals and their marketing mix has just been suitable for their respective vision (Scherr McNeely, 2008). References Adopt A Pet. (2016). RSPCA Australia. Retrieved 14 December 2016, from https://www.rspca.org.au/adopt-pet Ballantyne, R., Packer, J., Hughes, K. (2009). Tourists' support for conservation messages and sustainable management practices in wildlife tourism experiences.Tourism Management,30(5), 658-664. Ballantyne, R., Packer, J., Hughes, K., Dierking, L. (2007). Conservation learning in wildlife tourism settings: Lessons from research in zoos and aquariums.Environmental Education Research,13(3), 367-383. Bulbeck, C. (2012).Facing the Wild:" Ecotourism, Conservation and Animal Encounters". Routledge. Clarke, R. (2014). Key Factors in the Limited Adoption of End-User PETs.Xamax Consultancy Pty Ltd. Donate to WWF-Australia. (2016). Donate.wwf.org.au. Retrieved 14 December 2016, from https://donate.wwf.org.au/campaigns/donate/ deBruyn, S. (2012). Adopting a pet: Pet project.PS Post Script, (Dec 2012-Jan 2013), 68. Duckworth, J. (2009).Not Every Dog Has His Day: The Treatment of Dogs in Australia. Axiom Creative Enterprises. Elliott, R., Toribio, J. A. L., Wigney, D. (2010). The Greyhound Adoption Program (GAP) in Australia and New Zealand: A survey of owners experiences with their greyhounds one month after adoption.Applied Animal Behaviour Science,124(3), 121-135. Hoffmann, M., Hilton-Taylor, C., Angulo, A., Bhm, M., Brooks, T. M., Butchart, S. H., ...Darwall, W. R. (2010). The impact of conservation on the status of the worlds vertebrates.science,330(6010), 1503-1509. Mornement, K. M., Coleman, G. J., Toukhsati, S., Bennett, P. C. (2010). A review of behavioral assessment protocols used by Australian animal shelters to determine the adoption suitability of dogs.Journal of Applied Animal Welfare Science,13(4), 314-329. Oh, H. H. R. (2014). When Celebrity Policy Entrepreneurship is Not Good Enough: Intercountry Adoption Policy in Australia.Australian Journal of Adoption,8(2). Scherr, S. J., McNeely, J. A. (2008). Biodiversity conservation and agricultural sustainability: towards a new paradigm of ecoagriculture landscapes.Philosophical Transactions of the Royal Society of London B: Biological Sciences,363(1491), 477-494. O'Haire, M. (2009). The benefits of companion animals for human mental and physical health. In Animals and human health, RSPCA Australia Scientific Seminar 2009, 24 February 2009, CSIRO Discovery Centre, Canberra, Australia (pp. 1-9). RSPCA Australia. Phillips, C. J. C. (2005). How animal welfare science assists in defining cruelty to animals. In 2005 RSPCA Australia Scientific Seminar (pp. 29-37). White, S. (2007). Regulation of animal welfare in Australia and the emergent Commonwealth: entrenching the traditional approach of the states and territories or laying the ground for reform. Fed. L. Rev., 35, 347. Zineldin, M., Philipson, S. (2007). Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps. Journal of consumer marketing, 24(4), 229-241. Mellor, D. (2013). Setting the scene when coping is not enough: promoting positive welfare states in animals. In Proceedings of the 2013 RSPCA Australia Scientific Seminar. When coping is not enough: promoting positive welfare states in animals, Canberra, ACT, Australia, 26 February 2013 (pp. 2-13). RSPCA Australia. Gross, M. (2016). Fate of Australias wildlife in the balance. McDonald, M. (2016). Bourdieu, environmental NGOs, and Australian climate politics. Environmental Politics, 25(6), 1058-1078. Dhakal, S. P. (2014). Securing the future of urban environmental sustainability initiatives in Australia. Urban Policy and Research, 32(4), 459-475. Resnick, S. M., Cheng, R., Simpson, M., Loureno, F. (2016). Marketing in SMEs: a 4Ps self-branding model. International Journal of Entrepreneurial Behavior Research, 22(1), 155-174.

HRM Practices and Turnover Intension †Free Samples to Students

Question: Discuss about the HRM Practices and Turnover Intension. Answer: Introduction With the increasing ramification economic changes and complex business factors, each and every organizations have been facing hiring issues to hire talented employees. Recruitment process in supermarket industry influences the growth and success of an organisation or industry. Recruitment process includes searching the potential candidate for the job, selecting the right candidate and appointing them in the corporation. There are various aspects of an industry which affects the efficiency of recruitment procedure of company. Modern organisation faces various recruitment issues such as demand and supply of workers, diversity in the workplace, demographic issues, and organisation image in between public. This report will focus on understanding the challenges faced by super market industry. The report will analyse various problems such as demographic problems, demand/supply of workers, advertisement, and retention issues in Morrison Company. Further, the report will provide different re commendations based upon human resource management strategies. As per the perception of Regassa John, (2016). It is reflected that Supermarket industry in Australia is gaining momentum throughout the time. There are several companies such as Tesco, Woolworths, and Wesfarmers who have been operated their business since very long time. The secondary services of these companies in this industry include payroll, human resource services and accounting activities. These company has been using increasing positive factors of productivity, cost reduction, expert workforce and improved human resource management which arise due to effective management of recruitment process Morrison plc has implemented standards hiring process which is managed by its HRM department with cyber computing system enterprises resource planning. Challenges in Supermarket industry As per the views of Patel, (2016) it is considered that human resource management of Morrison plc has to face various challenges at the time of recruiting the talentend people in company As stated by Singh, Mathur Jain, (2016) it is depicted that most of the companies in Supermarket industry do not prefer to recruit aged people because they do not have better understanding of technology and there is a big question mark on their productivity. Some companies do not prefer to recruit female employees because they deny working in night shifts which is an integral part of Supermarket industry. Some firms likes to recruit people for a particular state or reign because they have better communication skills, and they do not charge must amount regarding salary and incentives. In Morrison Plc Company has hired the number of female employees comprises about 35 percent of the workforce. As stated by Hashim, Ismail Hassan (2016) it is reflected that Morrison Plc are required to maintain a positive image in order to attract a large number of employees. The employees turnover in Supermarket industry is considerably higher than compared to other industries which require corporations to maintain a positive organisational image which attracts a large number of candidates for jobs. Inorder to improve their image, organisations provide various benefits and incentives to their employees. By maintaining a positive organisational environment, corporation attract large number of employees. The success of Morrison Plc depends upon their employees strength and capabilities which help in growth of the company. In countries such as India, although being one of the large sources of employment, people did not prefer to work for supermarket industry because it has a low reputation in the country. Companies in Supermarket industry have to constantly struggle to enhance their reputatio n in between people to attract talented employees. Demand and Supply As stated by Arp, Fu, (2016), it is divulged that in supermarket industry, the demand for cheap employees is significantly high as compared to other industry such as FMCG sectors and hospitality indsuty. Howeve , In hospitality industry demand is high but supply is eqaully high to mee dth demadn. As stated by Gravili Fait, (2016) it is reflected that Morrison Plc provide best quality of products by employing cheap labour. The most demand for skilledlabour is high in Supermarket industry due to its increasing complexity of business. The large number of multinational corporations such as Wesfarmers, Morrison plc, Woolworths are hiring employees with the help of agencies. However, in hospitality industry, employees supply is high and demand is low which result to cheap availability of employees in market. Competition to hire employees is growing at a rapid speed which raises the demand for talented employees, but the supply of English proficient, service oriented and technology literate employees does not keep up with the demand. As per the perception of Armstrong, Landers Collmus, (2016) it is given that the competition in between supermarket industry is constantly raising with the entrance of new competitors. These companies such as Wesfarmers, Woolworth has adopted Cyber computing enterprises resource slanging and increased their hiring process to hire more employees. The competition between companies has raised the process of talented workers in the market. The revenue of supermarket industry is proliferating, but the net profits are declining for the companies. As stated by Armstrong, M. Landers Collmus, 2016) it is reflected that In Supermarket industry, every month enterprises face around 13 percent absenteeism in their workforce. The employee turnover rate is considerably high which creates a problem for supermarket industry. One of the primary challenges for Supermarket industry is to retention of employees. The human resource department faces difficulty in retaining their employees in the organisations. The corporations are constancy under force to provide better incentives to their employee to keep them in the company. The competition between companies also affects retention since competitor organisations pay high salary and benefits to talented employees of other corporations, to attract them to their company (Olstad, et al 2016). Lack of Talented Employees As per the perception of Gustafson, et al (2017) it is reflected that with the advancement of supermarket industry, the demand for skilled labour and talented employees has raised significantly. Most of the organisations pay high salary and benefit packages to skilled labour. But, in most of the countries such as China, Malaysia or India, there is as shortage of talented employees. Low economy, low literacy rates or backward thinking are the reasons for lack of talented employees. To face these challenges, there are various human resource management strategies that can be applied by supermarket industry companies. These policies can benefit the corporations and industry as a whole. Cooperative and Diverse Culture Supermarket industry have the considerable problem of low diversity and negative culture in the working environment, due to which many talented employees leave the company. Morrison plc could avoid these issues by implementing a positive work culture. The culture should be an integral part of the business strategy, and it should be implemented by top-level management. The cooperative culture should provide equal work opportunities to women and people of different backgrounds. The company should promote diverse culture in between employees to establish it properly. The employees violating the diversity regulations by discrimination based on gender, cast or age should be dismissed (Weaver. (2017). The cooperative culture of Morrison plc should provide an equal opportunity to employees of different age groups. The corporations should start senior service program which promotes the employment of older people and provide them assistance in properly conducting their job. Women employees should be provided various benefits to increase their number in supermarket industry. The incentives can include, late-night cab facility, accommodations in new states and security in the workplace. Different regulations regarding sexual harassment and workplace bullying should be implemented to protect the employees and establish a positive organisational image. On the other hand, hospitality industry has high flow of employees due to its employees oriented culture. These has shown that company should create employee oriented culture to retain employees in organization (Folta, Lockton Bowden, 2017). Human resource management strategy of Morrison plc is to take external or internal help to provide training to their employees for fulfilling their demand requirements. The demand for skilled and talented workers is rising with the growth of supermarket industry. Corporations are opening hiring process in which require a large supply of talented employees. Most of the employees in developing countries are not computer-literate, English proficient or service oriented. To avoid these issues and face the demand challenges, Morrison plc should provide training to their employees because most of the worker in Supermarket indsustry are not trained employees. Company can establish on the job or off the job teaching facilities which provide training to their employees. Organisational training will assist older employees in understanding their work it will positively influence their productivity. It can also improve the organisational image of the Morrison plc Incentive and Facilities To improve their organisational image and retain their workforce, supermarket industry corporations should provide better incentives and facilities to their employees. In developing countries, the lower or medium level employees have basic requirements which include better pay grade, bonus, facility vacations and other facilities in the workplace. These incentives can improve the workplace environment and positively influence the retention challenges of the enterprise (Folta, Lockton Bowden, 2017). Conclusion From the above report, it can be concluded that Supermarket industry faces various challenges in recruitment process due to lack of diversity, negative image, high competition, and lack of talented workers. Employees are crucial part of Morrison plc which affects their present and future revenues. Human resource management can implement various strategies to avoid the issues of organisational recruitment such as providing training to employees to improve their productivity. By establishing strict regulations regarding the cultural diversity, the companies can avoid any social discrimination against women or people with different backgrounds. Morrison plc can improve their workforce retention problems by providing better incentives and facilities to their workers. These strategies will assist the corporations in supermarket industry to decrease their recruitment problems and augment their future profits. References Armstrong, M. B., Landers, R. N., Collmus, A. B. (2016). Gamifying recruitment, selection, training, and performance management: Game-thinking in human resource management. InEmerging research and trends in gamification(pp. 140-165). IGI Global. Armstrong, M. B., Landers, R. N., Collmus, A. B. (2016). Gamifying recruitment, selection, training, and performance management: Game-thinking in human resource management. InEmerging research and trends in gamification(pp. 140-165). IGI Global. Arp, F., Fu, P. (2016, March). Knowledge transfer through foreign experts: The role of support for geocentric HRM at different hierarchy levels in the headquarters of Chinese firms. InExtended abstract of conference paper accepted for and presented at The Global Transformation of Work: Market Integration, Chinas Rise and Labor Adaptationat Rutgers University, New Brunswick. Folta, K., Lockton, D., Bowden, F. (2017). Recruitment of Participants (Households in City District and Companies) for Insight Research and Prototyping. InLiving Labs(pp. 241-245). Springer International Publishing. Gravili, G., Fait, M. (2016).Social Recruitment in HRM: A Theoretical Approach and Empirical Analysis. Emerald Group Publishing Limited. Gustafson, A., McGladrey, M., Liu, E., Peritore, N., Webber, K., Butterworth, B., Vail, A. (2017). Examining Key Stakeholder and Community Residents Understanding of Environmental Influences to Inform Place?Based Interventions to Reduce Obesity in Rural Communities, Kentucky 2015.The Journal of Rural Health Hashim, J., Ismail, Y., Hassan, A. (2016). Formality of HRM Practices Matters to Employees Satisfaction and Commitment.Journal of Human Resources,4(1), 47-64. Olstad, D. L., Ball, K., Abbott, G., McNaughton, S. A., Le, H. N., Mhurchu, C. N., ... Crawford, D. A. (2016). A process evaluation of the Supermarket Healthy Eating for Life (SHELf) randomized controlled trial.International Journal of Behavioral Nutrition and Physical Activity,13(1), 27. Patel, R. (2016). E-Recruitment Challenges and Methods used in Modern Organization.International Journal,4(12). Regassa, T., John, K. (2016). Assessment of the Relationship between HRM Practices and Turnover Intension in Ethiopia: the Case of Academic Staff Members in Public Universities.International Journal of Research in Economics and Social Sciences,6(11), 83-93. Singh, P., Mathur, G., Jain, M. (2016). IMPACT OF HRM PRACTICES ON ORGANIZATIONAL PRODUCTIVITY.IJCEM),3(6). Weaver, A. R. (2017). Leadership and community engagement in supermarket recruitment.